Scott Ford is an art director and entrepreneur who lives and works in Hollywood, California. He is a creative consultant, graphic designer, photographer, aspiring filmmaker and owner of Twerp Laboratories, a full-service print design and web development studio that works mainly with startups, small businesses and non-profits.
Scott is a longtime advocate of a free and open Internet, and has been involved in its creation since the very early days. He designed his first website in 1995 (for the film Apollo 13, Universal Pictures, see below) and has been involved in the alternative media for even longer than that.
In 1989, Ford became Editorial Art Director of the LA Weekly, the nation’s largest alternative weekly publication. There his team won awards from the Society of Newspaper Design (SND) and the Society of Publication Designers (SPD) for their work at the paper covering historic events in Los Angeles — including the L.A. Riots, Rodney King, O.J. Simpson trial, the Northridge Earthquake and the Gulf War, as well as local and national news and extensive political election coverage.
In 1995, he left the LA Weekly to become Design Director for Internet pioneer Digital Planet where he led teams that built among the first websites for Hollywood studios including Universal Pictures, United Artists and MGM as well as other entertainment companies and other big brands like The Los Angeles Times, Allstate, and Intel. After this, Scott became Creative Director for a short-lived venture called American Cybercast (AmCy), which was the first Internet webisodic content network, spawned in 1996 from the popularity of it’s first web show “The Spot.”
In 1997 Ford founded Twerp as an idea concept lab which would design and build prototypes for new technologies and server-side software systems for innovating VC firms. in the early 2000s, Scott took a small detour to teach graphic design at the acclaimed Art Center College of Design and also to launch CreSenda Wireless, an early-on mobile software startup, as their Design Director. So, it wasn’t until 2003, at a time when the merger of Internet and Television started to take shape, that Twerp partnered with Lab9 Systems in Irvine, California to build Catch TV, a bookmarking system for TV shows, a process earning the title of “showmarking”. Later in 2003, following this path of early TV-Internet convergence, he contracted to be Creative Director to launch iNetwork and the iTV brand, a premier Internet-based TV studio with original content for, and run exclusively by, young adults.
In 2006, along with GeekTek, Inc., Ford co-founded Omotion Network which was one of the first social networking platforms used to manage viral marketing teams for top music industry performers such as Los Lonely Boys, Ray J, Particle, and Madonna. The service was also adopted by many churches and community action groups, who ran similar “street teams” to promote their organizations. This technology was eventually sold and spun-off as “Social Platform.”
For several consecutive years, Twerp did the design direction for the legendary LGBT film festival known as Outfest: The Los Angeles Gay & Lesbian Film Festival. This included festival key art design as well as production of printed catalogs, film schedules, and advertising. Next, Scott designed a successful series of fashion concept trend books for a trend-forecasting company called Denimhead. This also lead to apparel design collaborations with VonDutch and MyTribe brands.
Scott was featured on the cover of SelfInformed, a magazine published by the National Association of the Self-Employed (NASE) which highlighted Twerp’s ability to burn large, bloated design agencies on cost by building a targeted virtual team over the Internet with talent from it’s own network that in most cases exceeds the talent clients are finding at the agencies. “This ‘pay only for what you need’ approach keeps costs down … for everyone.” says Ford later, “The agency model of the glory days of advertising is a luxury that cannot be afforded now, businesses want results for their investment, not agency awards.”
Currently, Twerp is involved in launching the Hollywood Central Park, a 38-acre green space and park proposed for central Hollywood, and is also the design shop of record for Kidspace Children’s Museum, a progressive learning institution for children which is focused on creative learning and play through the arts & sciences.
Twerp enjoys a technology partnership with Famcom, Inc. Famcom brings its trusted and sought-after expertise in custom software solutions and big data concepts to the technology teams at Twerp. This combination of top-creative-talent-meets-top-tech-gurus allows these companies to cut overhead costs and deliver that savings directly to the client.
Twerp is known for cutting-edge designs for the new urban market. They do corporate branding and identity, social media consulting, SEO consulting, and basic 101 creative consultation for small businesses and startups — offering creative Internet strategies, integrated design strategies, advertising, viral marketing, and website development. They also specialize in server-side software and social network environments.
Scott is also a social activist and DJ. When he is not busy thinking about how to change the world through the Internet, he might also be found fiending around town in a t-shirt that says President Ford and spinning deep house beats or disturbing trance grooves at parties or just about anywhere anyone will listen.